Throw
A brand has an idea. Before the budget is spent, it wants to know: will it land?
Boomerang Ideas AG · Bridge round 2026
The question flies out. The answer comes back.
We simulate respondents in 10–30 minutes. Confidence Guard™ shows how far the result can be trusted, and where a study needs more, we bring in fresh, real people from social media.
Until 30 November 2026 we are extending our bridge round by up to CHF 100,000 in convertible loans, from CHF 1,000. We plan to convert them into shares in the financing round in spring 2027.
Deadline: 30 November 2026
Up to CHF 100,000From CHF 1,000
Who is behind it
- gfs.bern, strategic investor since 2023
- Innosuisse-funded
- Research with the University of Basel and Johns Hopkins
- In the SICTIC portfolio
What we build
Throw. Fly. Catch.
Fly
Two routes in one tool, built in Zürich: simulation in 10–30 minutes, and real people we recruit ad hoc on social media, beyond the classic panel.
Catch
The answer comes back. Confidence Guard™ shows when it holds and when real people are needed.
A word from Raphael
We want to democratise market and opinion research: anyone with an idea should learn early whether it will land, not only those who can afford a big study.
We are not on this road alone: Die Mobiliar, SBB and Lindt are Boomerang clients. gfs.bern has been an investor since 2023, Innosuisse funds us, and we run joint research with the University of Basel and Johns Hopkins.
Now we are extending our bridge round for people who want to walk this road with us, from CHF 1,000. You are not a number on a platform: you hear from us what is new, how the numbers move and what is still difficult. And you reach me directly.
I would love to tell you about it over a coffee.
Evidence
What already shows. With the dips in May and June, in August and in September.
82.6 %
Overlap with real answer distributions, across five Swiss surveys held out of training.
Own validation, August 2026
4 years
Die Mobiliar has been a client for four years. Since 2026, every survey it runs with us is pre-simulated before the field.
Client relationship · simulation
SRF
gfs.bern uses Boomerang as one part of the sample for the SRF trend surveys (quarterly).
Contribution to the sample
300
For the UBS Sorgenbarometer we recruit 300 respondents for the extended sample, for a 20-minute survey.
Real people via social media
6.6 → 6.6
Monthly average plausibility (0–10 scale), December 2025 to October 2026, across hundreds of real simulations. Not a straight line: dips in May and June, in August and in September.
Scored by a separate model
Clients and partners (selection)
Quick poll
Two questions about AI. Then our answer.
Two taps, no sign-up.
Step 1 of 4
How do you feel about an AI asking people questions?
Your taps stay in the browser. Nothing is stored, nothing is sent.
And: would you base a budget decision on a simulation?
Your taps stay in the browser. Nothing is stored, nothing is sent.
- Feeling
- —
- Budget decision
- —
Excited about AI, and rightly cautious? So are we.
We work at the cutting edge of AI, and science comes first.
Kristina Gligorić, ethical AI researcher (ex-Stanford), advises us as an external individual.
Confidence Guard™ scores every simulation from 0 to 10. Below 6.0 it means: go to real people. The automatic escalation is research with the University of Basel and Johns Hopkins, not a product today.
Joint research with the University of Basel and Johns Hopkins, Innosuisse-funded. This research has no results yet.
Timeline: funding approved summer 2025 · joint research since spring 2026 · first publication expected Q1 2027.
That's who we are. Let's talk.
We'd be glad to tell you more in person.
The risk
A convertible loan is risk capital. If a young company fails, the amount may be lost entirely. Please only invest money you can do without.
Boomerang Ideas AG is not supervised by FINMA. The loans are not covered by deposit insurance.
Advertising. This page is an invitation to talk, not a binding offer. Only the loan agreement is binding.
Latest
A lot is happening.
4 November 2026
Pitch as one of seven finalists in marktforschung.de's 9th online start-up pitch
8 October 2026
Handelszeitung features us (in German): «Marktforscher ersetzen Menschen mit KI»
Article as PDF (print edition, in German)2026
Best of Swiss Web: silver in Marketing, bronze in Productivity and Innovation
What the money is for
Where the boomerang flies next
Until the financing round in spring 2027:
Now to 30 November
Bridge round. This is where you join.
Ongoing
More paying customers for our two self-service brands, boomerang.ai and boomResearch.
Q1 2027
Take the research with the University of Basel to its first publication, on hybrid sampling.
Spring 2027
Prepare the financing round. That is where we plan to convert the loans into shares.
First-hand news
A few times a quarter: what is new, how the numbers have moved and what is still difficult.
A direct line
Raphael is your contact, by email or over a virtual coffee.
Your certificate
Once you have signed and paid, you receive your certificate.
Deadline: 30 November 2026
Join in one minute
Tell us who you are and how much. We post you the signed contract.
Thank you. We have noted your interest.
We will get back to you by email.
Thank you. We will send you the signed contract.
It comes by post to your address.
- You confirm the FINMA notice, sign and pay.
- Your certificate follows.
Know someone who should hear about this?
Rather talk first?
A virtual coffee with Raphael. You pick the time; we talk about Boomerang, the round and anything you want to know.
Pick a timeQuestions and answers
What is the minimum?
CHF 1,000. From CHF 10,000 directly as a convertible loan; smaller amounts are pooled once enough comes together.
What happens after I send the form?
We post you the contract, signed by us. You confirm the FINMA notice, sign and pay. Your certificate follows.
Is the form binding?
No. Only the signed loan agreement is binding.
What if the round is full?
We accept loans in the order payments arrive, until 30 November 2026 or until CHF 100,000 is reached. Anything above that is paid back.
When do the loans convert?
We plan to convert them into shares in the financing round in spring 2027. The terms are in the contract.
Stay in the loop
A few times a quarter: what is new, how the numbers have moved and what is still difficult.
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